EL BOUKHARI, Majda, Ghizlane AMAJID, and Moulay Hachem FADILI. 2025. “TOURISM IN THE AGE OF ARTIFICIAL INTELLIGENCE: A CONCEPTUAL PERSPECTIVE ON MARKETING AND BEYOND”. IJDAM • International Journal of Digitalization and Applied Management 2 (2):117-31. https://doi.org/10.23882/ijdam.25227.