FAREH, Morad; IDRISSI, Khadija. Artificial Intelligence in Digital Marketing: Qualitative Data Analysis of Strategic, Ethical, and Organizational Dynamics. IJDAM • International Journal of Digitalization and Applied Management, [S. l.], v. 3, n. 1, p. 59–78, 2026. DOI: 10.23882/ijdam.26269. Disponível em: https://ojs.nmdjournals.org/index.php/ijdam/article/view/269. Acesso em: 4 feb. 2026.