Vol. 2 No. 2 (2025): AI APPLICATIONS IN MANAGEMENT AND ECONOMICS

Articles

• Le leadership humble des équipes de projets africains à l’épreuve du succès des projets de développement international (PDI) Humble leadership of African project teams to test the success of international development projects (IDPs): the mediating role of Organizational Learning

  Kesner REMY

  43-67

  • pdf (Français (France))

  DOI: https://doi.org/10.23882/ijdam.25154

• The Impact of the Digital Economy on Economic Growth in the MENA Region An Empirical Exploration

  Mohamed IDALFAHIM, Rachid EL BETTIOUI, Rachid ELGADROURI, Saad ELOUARDIRHI

  1-12

  • pdf (Français (France))

  DOI: https://doi.org/10.23882/ijdam.25185

• Electronic Human Resources Management (e-HRM) as a Lever for Social Performance via Management Control in the Banking Sector

  Abdellatif Bakrim, Soufia Alahiane, Malika Ajerame

  13-32

  • pdf (Français (France))

  DOI: https://doi.org/10.23882/ijdam.25196

• The New Dynamics in Public Governance in Search of a More Inclusive and Sustainable Model

  Mouhcine HAMLIRI, Said YOUSSEF , Adil ERRACHIDI

  33-42

  • pdf (Français (France))

  DOI: https://doi.org/10.23882/ijdam.25202

• The Rise of AI-Generated Influencers: Cybersecurity, Trust, and the Future of Social Media Marketing in Morocco

  El Mahdi Juiher, Hmad Ouaddi

  68-83

  • pdf

  DOI: https://doi.org/10.23882/ijdam.25212

• Integration of Digital Technologies in Circular Supply Chains: A Keyword-Based Analysis

  Abdelmounaim Aggour

  84-96

  • pdf

  DOI: https://doi.org/10.23882/ijdam.25214

• Rethinking the adoption of artificial intelligence in higher education: a bibliometric study of barriers, ethical issues, and governance challenges

  Afafe ELAMRANI ELHASSANI , Ayoub OULAMINE, Fatima ELBARHOUMI

  97-116

  • pdf

  DOI: https://doi.org/10.23882/ijdam.25216

• TOURISM IN THE AGE OF ARTIFICIAL INTELLIGENCE A CONCEPTUAL PERSPECTIVE ON MARKETING AND BEYOND

  Majda EL BOUKHARI, Ghizlane AMAJID, Moulay Hachem FADILI

  117-131

  • pdf

  DOI: https://doi.org/10.23882/ijdam.25227