Cost-Effective Innovation and Intrapreneurship

The Role of Artificial Intelligence in Gestion financière

Authors

  • Chaymae Manessoub Université Ibn Tofail UIT, Kénitra, Maroc
  • Imane ZEMZAMI Université Ibn Tofail UIT, Kénitra, Maroc

Keywords:

Internal entrepreneurship, Cost-effective innovation, Intelligent automation, Adaptive algorithms

Abstract

This article delves into the transformative impact of intelligent automation (IA) at the intersection of internal entrepreneurship and cost-effective innovation, specifically within the realm of investment oversight. Internal entrepreneurship nurtures creativity within organizations, while cost-effective innovation emphasizes the development of efficient solutions with constrained resources. Together, these approaches are essential for navigating the economic and strategic challenges confronting today’s businesses.

Leveraging IA as a powerful optimization and automation tool, portfolio managers can effectively harness intrapreneurial ideas while adhering to budgetary constraints and maximizing resource utilization. Through a series of case studies and practical examples, this article demonstrates how IA facilitates opportunity identification, risk management, and the conversion of internal innovations into substantial competitive advantages.

We offer strategic insights into the seamless integration of IA into internal entrepreneurship and cost-effective innovation initiatives, enhancing organizational agility and competitiveness in a rapidly changing landscape. The article highlights significant benefits of these technologies, including improved accuracy, heightened responsiveness, and the capability to tackle complex optimization problems, positioning IA as a vital enabler of contemporary investment management.

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Published

2025-06-23

How to Cite

Manessoub, C., & ZEMZAMI, I. (2025). Cost-Effective Innovation and Intrapreneurship: The Role of Artificial Intelligence in Gestion financière. RMd • Economics, Management & Social Sciences, 2(2), 233–255. Retrieved from https://ojs.nmdjournals.org/index.php/emss/article/view/198