L’influence de l’infrastructure touristique sur la satisfaction touristique

Cas de la destination d’Agadir

Autores

  • Ranya QIYAD école nationale de commerce et de gestion d'Agadir, Université Ibn Zohr
  • Ouariti Ouafe ZEROUALI ENCG d'Agadir, Université Ibn Zohr, Maroc

DOI:

https://doi.org/10.23882/ijdam.25190

Palavras-chave:

Infrastructure touristique, satisfaction touristique, théorie de la satisfaction

Resumo

L’étude explore l'impact des différentes dimensions de l'infrastructure touristique sur la satisfaction des visiteurs à Agadir. Quatre dimensions ont été étudiées : l'infrastructure physique, l'infrastructure culturelle, l'infrastructure de services et l'infrastructure de gouvernance. Les résultats montrent que trois de ces dimensions (physique, culturelle et de services) ont un effet significatif sur la satisfaction touristique. En revanche, l'infrastructure de gouvernance n'a pas démontré de lien direct avec la satisfaction des touristes. L'étude a utilisé un modèle d'analyse rigoureux basé sur la modélisation par équations structurelles, permettant une évaluation précise des relations entre les variables étudiées. Les résultats valident l'hypothèse principale, selon laquelle l'infrastructure touristique influence de manière significative la satisfaction touristique. Ces conclusions s'alignent avec les recherches précédentes qui soulignent le rôle crucial de l'infrastructure dans la satisfaction des visiteurs.

 

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Publicado

2025-06-20

Como Citar

QIYAD, R., & ZEROUALI , O. O. (2025). L’influence de l’infrastructure touristique sur la satisfaction touristique: Cas de la destination d’Agadir. IJDAM • International Journal of Digitalization and Applied Management, 2(1), 160–178. https://doi.org/10.23882/ijdam.25190