Contribution to the Study of the Intra-personal Factors of Acceptance and use of Information and Communication Technologies in the Educational Context
The Case of SI Massar in the Souss Massa Region
DOI:
https://doi.org/10.23882/ijdam.24139Keywords:
Acceptance, intra-personnel factory, ICT, Information System, MassarAbstract
This research aims primarily at identifying the most significant intrapersonal factors to predict the acceptance behavior of Information and Communication Technologies (ICT), specifically the Massar Information System (MIS), by Moroccan teachers. The focus is on studying the nature of the influence relationships that may exist between teachers' intention to use the MIS and the most significant intrapersonal factors. To achieve this, we employed the Technology Acceptance Model developed by Venkatesh and Bala in 2008 as the main theoretical framework. Furthermore, in this study, we adopted a positivist epistemological position and a hypothetico-deductive reasoning. Indeed, a questionnaire was administered, and survey data were collected from a sample of 400 teachers working in the Souss Massa region, with a response rate of 13.75%. The processing and analysis of the collected data were conducted using Smart PLS v4 software. The results indicate that self-efficacy and the pursuit of pleasure are the two intrapersonal factors that significantly influence teachers' intention to use the MIS. However, despite the satisfactory and consistent results of this study with those of some empirical studies in other contexts, generalizing them is challenging due to the small size of the studied sample and the specificities of the technology under investigation.
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