Impact de la transformation digitale sur la performance des entreprises : : cas des entreprises d'agro-alimentaire

Mohammed Fakhraddine; Najib Zerrad; Houda Zouirchi

doi:10.23882/ijdam.26355

Authors

Mohammed Fakhraddine Université Sidi Mohamed Ben Abdellah de Fès, Maroc.
Najib Zerrad Université Sidi Mohamed Ben Abdellah de Fès, Maroc.
Houda Zouirchi HEC Business School, Rabat, Maroc https://orcid.org/0009-0000-1600-2527

DOI:

https://doi.org/10.23882/ijdam.26355

Keywords:

Transformation digitale, Performance organisationnelle ; Entreprises agroalimentaires, Technologies numériques , Compétitivité.

Abstract

Digital transformation has become a major strategic lever for agri-food companies facing an increasingly competitive and demanding economic environment. This article analyzes the impact of digital transformation on the performance of agri-food companies through a quantitative study conducted among 100 respondents from different companies operating in the sector. The study is based on a hypothetico-deductive approach using a structured questionnaire focused on the level of digitalization, the use of digital technologies, organizational performance, and the main obstacles to digital transformation. The results show that digital technologies significantly contribute to improving the operational, logistical, commercial, and decision-making performance of agri-food companies. Digitalization notably helps optimize production processes, strengthen product traceability, improve supply chain management, and facilitate decision-making through the use of digital data. However, several constraints continue to limit the digital transformation of the companies studied, particularly the high cost of technological investments, the lack of digital skills, and resistance to change. This research therefore highlights the importance of digital technologies as a key factor of competitiveness and innovation in the agri-food sector.

Author Biography

Houda Zouirchi , HEC Business School, Rabat, Maroc

Dr. Houda Zouirchi est titulaire d'un doctorat en Finance de l'Université Hassan II de Mohammedia-Casablanca (2025), obtenu au sein du laboratoire Régulations Économiques et Intelligence Stratégique (REIS), avec une thèse portant sur l'effet d'éviction de la dette publique sur l'investissement privé au Maroc. Depuis septembre 2025, elle exerce en tant que Professeure permanente et Coordinatrice de la filière Finance à HEC Business School Rabat. Ses travaux de recherche portent notamment sur la finance publique, la digitalisation économique, l'intelligence artificielle appliquée à la gestion et à l'audit, ainsi que la gouvernance des organisations, et ont donné lieu à de nombreuses publications dans des revues internationales indexées ainsi qu'à des communications lors de conférences nationales et internationales.

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