The impact of Generative Artificial Intelligence on Transversal Skills in Commerce and Management Higher Education

Autores

DOI:

https://doi.org/10.23882/ijdam.26330

Palavras-chave:

Generative AI, Transversal skills, Higher Education, Digitalization, Technology-based learning

Resumo

Technology has undoubtedly revolutionized the current course and future of education. Despite its numerous limitations, it is often used in different fields of education to facilitate the processes of teaching and learning. Indeed, technology-based learning is introduced in various academic institutions to promote understanding and engage students in the emerging active and digitalized society. However, while technology was initially used in education to solve practical problems, Artificial Intelligence emerged as a tool that reproduces human-like intelligence.

The issue is that Artificial Intelligence can perform academic tasks such as reasoning, problem-solving, decision-making, etc., which can impede the learning and teaching processes. In that matter, regulating Artificial Intelligence is not an option, for AI is widely spread, easy to use, accessible, and feasible. The former presents a significant challenge for policymakers, educators, and researchers as these tools are becoming more embedded in academia. Therefore, researchers are more concerned about how AI should be implemented rather than investigating the concept itself.

This study aims to shed light on the intrinsic relationship between soft skills and Generative AI and suggest ways to address this quandary situation.

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Publicado

2026-06-23

Como Citar

EL JAI, Y., & BELFAKIR , L. (2026). The impact of Generative Artificial Intelligence on Transversal Skills in Commerce and Management Higher Education. IJDAM • International Journal of Digitalization and Applied Management, 3(2), 165–184. https://doi.org/10.23882/ijdam.26330