Étude exploratoire des facteurs liés à l'expérience qui influencent l'attrait, la satisfaction et la fidélité des clients des escape rooms
DOI :
https://doi.org/10.23882/emss26273Mots-clés :
experiential leisure, customer experience, escape room, attraction, satisfaction, loyaltyRésumé
Les loisirs expérientiels représentent un domaine de consommation particulièrement expérientiel et unique (Holbrook et Hirschman, 1982). Les consommateurs de ces loisirs sont dans une quête complexe de stimulations sensorielles, de moments intenses, de sensations fortes, de souvenirs chargés d’émotions, etc. (Morgan, Lugosi et Ritchie, 2010). L’escape room/game est un loisir ludique qui empreinte une approche originale de divertissement, en plongeant les clients dans une atmosphère intrigante (Ford et Millward, 2019). Malgré l’unicité de ce loisir en plein essor, très peu de scientifiques en discutent.
Notre article vient étudier avec une approche purement expérientielle les variables explicatrices des phénomènes de l’attraction, de la satisfaction et de la fidélisation dans le cas de l’escape game et ce, en construisant un modèle conceptuel sur la base d’un état de l’art narratif, puis, en le validant dans une logique interprétativiste par le biais d’entretiens semi-directifs avec la clientèle de ce loisir. Cette recherche ne vient pas donc uniquement remplir un quasi-vide dans la littérature, mais aussi servir une cible professionnelle souhaitant mieux connaitre ses clients dans une approche parcours client ou processus.
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(c) Tous droits réservés Yasmine LEBBADI, Mostafa ABAKOUY 2026
Ce travail est disponible sous licence Creative Commons Attribution - Pas d’Utilisation Commerciale 4.0 International.
