Communication and creativity in military strategy

Abstract

Disinformation is a reality that has been in our context for many years, but which is further strengthened by the boost of modern technologies. Mobilizing and manipulating information was a feature long before that of modern journalism that establishes a series of conditions and requirements that define the news as a genre based on particular rules of integrity. Today, this disinformation is a strategy used in conflicts between nations and governments that, far from sometimes reaching a truly military conflict, find in certain creative tactics the solution for their national interests. The combination of actions through the media with strategic military actions is the hybrid strategy to often attract public opinion to certain interests and convince with a solid government solid. We are currently living in a time of great uncertainty caused by the crises of of various kinds; Whether it is the economic-financial crisis of 2012 or the health crisis of 2020, the successive wars and globalized terrorist attacks in several countries that result in a chaotic and revulsive environment among society that is forced to be increasingly informed on social networks and not so much on the mass media. Creative initiatives and actions in communication and on the battlefield itself are essential in winning both the psychological and the physical battle.