Digital leadership in Morocco, implications for African development:
The challenges and opportunities of new forms of work in Morocco
DOI:
https://doi.org/10.23882/emss24066Keywords:
Digital Transformation, Business Performance, Innovation, MoroccoAbstract
This study investigates the impact of digital leadership on business performance in Morocco, surveying 58 leading companies in the key economic cities of Rabat, Salé, Casablanca, and Tanger. Selected for their pioneering role in digital adoption, these cities represent the country's sectoral diversity, providing a comprehensive view of digital leadership dynamics.
Based on a 90% response rate, correlation techniques were applied to analyze data collected through a detailed questionnaire distributed electronically. The findings emphasize the critical role of integrating digital technologies into leadership strategies to enhance business competitiveness.
References
Bower, J. L., & Christensen, C. M. (1995). Disruptive Technologies: Catching the Wave. Harvard Business Review, 73(1), 43-53- Page 11.
Brynjolfsson, E., & Hitt, L. M. (1998). Beyond computation: Information technology, organizational transformation and business performance. Journal of Economic Perspectives, 14(4), 23-48- Page 5.
Brynjolfsson, E., & McAfee, A. (2011). Race against the machine: How the digital revolution is accelerating innovation, driving productivity, and irreversibly transforming employment and the economy. Digital frontier press- Page 5.
Bughin, J., Catlin, T., & LaBerge, L. (2018). The Jobs That Artificial Intelligence Will Create. Harvard Business Review, 96(1), 54-62- Page 6.
Chen, W., & Huang, Y. (2019). Digital transformation strategy: A literature review and implications for future research. Journal of Information Systems and Technology Management-Pages 5-6.
Christensen, C. M., & Overdorf, M. (2000). Meeting the challenge of disruptive change. Harvard Business Review, 78(2), 66-76- Page 11.
Drucker, P. F. (1974). Management: Tasks, Responsibilities, Practices. Harper & Row-Page 3.
Gupta, S., & George, J. F. (2021). Digital Leadership: How to Succeed in a Digital World. MIT Sloan Management Review, 62(1), 1-10- Page 4.
Kotter, J. P. (1990). What leaders really do. Harvard Business Review, 68(3), 103- 111-Page 10.
Lacity, M. C., Willcocks, L. P., & Craig, A. (2020). Robotic Process Automation at Telefónica O2. MIS Quarterly Executive, 19(4), 307-322-Page 10.
LaValle, S., Hopkins, M. S., Lesser, E., Shockley, R., & Kruschwitz, N. (2010). Analytics: The new path to value. MIT Sloan Management Review, 52(1), 1-18- Page 8.
Lee, J. N., Miranda, S. M., & Kim, Y. M. (2002). IT outsourcing strategies: Universalistic, contingency, and configurational explanations of success. Information Systems Research, 13(3), 279-300- Page 5.
Loubaris, R., El Haddad, M. Y (2023). L’action Apple, une opportunité de suivi de tendance : Zoom sur les ratios financiers et l’évolution boursière de 2019 à 2023-Page 10.
Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., & Byers, A.
H. (2011). Big data: The next frontier for innovation, competition, and productivity. McKinsey Global Institute-Page 4.
Mintzberg, H. (1973). The Nature of Managerial Work. Harper & Row- Page 3.
Nonaka, I., & Takeuchi, H. (1995). The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation. Oxford University Press-Pages 3-4.
Porter, M. E., & Millar, V. E. (1985). How information gives you competitive advantage. Harvard Business Review, 63(4), 149-160-Pages 4-5.
Tushman, M. L., & Nadler, D. A. (1978). Information processing as an integrating concept in organizational design. Academy of Management Review, 3(3), 613-624-Pages 7-8.
Weill, P., & Vitale, M. R. (2001). Place to space: Migrating to ebusiness models. Harvard Business Press-Pages 8-9-10.
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press-Pages3-10-11.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Rania LOUBARIS, Mohamed Yassine El haddad
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
