Exploring the Impact of Business English Proficiency on Company Performance
Evidence from Moroccan Firms
DOI :
https://doi.org/10.23882/emss26301Mots-clés :
Business English proficiency, Moroccan companies, employee performance, cross-cultural alignment, Logistics performance, career developmentRésumé
The study at hands aspires to explore the relationship between business English proficiency and employee performance within Moroccan companies. A pivotal merit of the study is that it attempts to target in-company aspects as well as extra-company business aspects. The research adopts a mixed-methods approach, combining qualitative and quantitative data that ranges from semi-structured survey responses from 150 Moroccan companies to managerial interviews with a randomly selected sample of 15 managers, across a plethora of fields. Business English proficiency is significantly associated with career advancement, but not with business risk. A positive association has been found between business English proficiency and career advancement, though moderated by organizational culture, team dynamics, or managerial support. Qualitative analysis reveals that Business English proficiency affects customer satisfaction, customer attitude toward the brand, and internal coordination, especially in internationally orientated contexts such as tourism, hospitality, and manufacturing. It also highlights the strategic importance of English for negotiating, accuracy of information, communicating with clients, and cross-cultural alignment.
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(c) Tous droits réservés Zakaria Razza, Khalid SOUSSI, Issam BELKADI 2026
Ce travail est disponible sous licence Creative Commons Attribution - Pas d’Utilisation Commerciale 4.0 International.
